The new Nintendo Switch gaming system launched and completely sold out in early March 2017. Nintendo puts a lot of thought into the user experience of their products, as the company knows that small differences can have a huge impact on how users experience the product and how many get sold. Here are some things we can learn about user experience from the new Nintendo Switch.
Although it looks like a tablet, the Nintendo Switch is being compared to the major gaming consoles such as the Xbox One and the PS4. Although the new consoles cost less and are more powerful, Nintendo looked at how users actually play game on phones and tablets. By looking at their competition in a holistic manner, they are engaging customers in a better way.
Just because a user has a smartphone without game buttons or a console does not mean that they won’t buy the Nintendo Switch. It’s different enough from the competition to offer a different experience. Plus, it turns on much faster than consoles. It is these little details that make a huge difference for customers.
People want to play games on their couch, in the airport, and during their lunch breaks. While console games are still a major part of the industry, Nintendo recognized that there are plenty of opportunities when people want to play games away from their TV or computer screens. By making the device highly portable, players can play their favorite games from wherever, which improves their experience.
Traditionally, games that do well on touch screens have very simple controls. No real buttons, as there’s no place for them. This makes it difficult to bring more complex games to tablets and smartphones. Nintendo understands that it needs to bring the best user experience based on the device. By simply including buttons, the Nintendo Switch provides a better gaming experience than touch screens do.
When designing your own games and products, it’s important to think about what matters to customers. It’s critical to put some thought into user experience to ensure your game or console’s chance on the market. Think carefully about how to have a better experience than the competition, meet user demands, and overcome device limitations.